1. Data Controller
    GoWild Gears (“we”, “us”, “our”) is a UK-registered company operating from:
    📍 7 Hesleyside Rd, South Wellfield, Whitley Bay NE25 9HB, UK
    📞 +447582166557
    ✉️ [email protected]
  2. Information We Collect
    Personal Data You Provide:

Contact details (name, email, phone)

Shipping/billing address

Payment information (processed via PCI-compliant systems)

Product preferences

Automated Collection:

IP address & device data

Website usage patterns

Order history analytics

  1. Legal Basis for Processing
    Purpose Legal Basis Retention Period
    Order fulfillment Contractual necessity 6 years (UK law)
    Account management Legitimate interest 3 years inactive
    Marketing communications Consent (opt-in only) Until withdrawn
  2. Data Sharing
    We only disclose data to:

Payment processors (Stripe, PayPal)

Shipping providers (DHL, Royal Mail)

UK tax authorities when legally required

Never sold to third-party marketers

  1. Your Rights (UK GDPR)
    ✔ Access your stored data
    ✔ Request correction of errors
    ✔ Delete your account information
    ✔ Object to processing
    ✔ Withdraw marketing consent

To exercise rights:
Email [email protected] with “Data Request”

  1. Security Measures
    End-to-end encrypted transactions

Regular security audits

Restricted staff access

Secure facility at our Whitley Bay location

  1. International Transfers
    For non-UK customers:

Data protected under UK adequacy decisions

Standard Contractual Clauses where needed

  1. Cookies Usage
    Essential: Shopping cart, login sessions
    Optional: Analytics, preferences

Manage via cookie banner

  1. Children’s Privacy
    We do not knowingly collect data from under-16s without parental consent.
  2. Policy Updates
    Changes communicated via:

Website notifications

Email (for account holders)

  1. Contact Information
    For privacy concerns:
    📞 +447582166557 (Option 3)
    ✉️ [email protected]